Friday, September 16, 2005

eGovernment's mDubai portal

Rehab Lootah, eServices Acting Director, Dubai eGovernment.

Rehab Lootah, eServices Acting Director, Dubai eGovernment.




The "push" service is designed to provide customers information from various Government departments through SMS, whereas the "pull" service requires customers to initiate a communication by sending a keyword along with the parameter to the Dubai eGovernment short code 4488, in order to receive an instant response to their inquiry.

Rehab Lootah, eServices Acting Director, Dubai eGovernment, said, "The addition of new DED 'push' and 'pull' services reflects Dubai eGovernment's commitment to ease the lives of Government department clients. eGovernment is focused on introducing new, innovative services and expanding the scope of current services to facilitate hassle-free interaction between Government departments and the public."

Ali Ibrahim, Deputy General Director for Executive Affairs, Department of Economic Development, said, "There has been a significant increase in the number of applications for commercial permits for diverse business activities in Dubai, which has made it imperative for us to leverage innovative customer interaction means. The introduction of the new 'push' and 'pull' services will greatly benefit our clients, who can now be assured of prompt communication from the Department, and at the same time access any other information they might want at the push of a button. We are pleased to contribute to Dubai eGovernment's vision for an e-society."

Members of the public who wish to seek information from DED about an application are given a reference number. They must type "DEDTRN" on their mobile phones followed by the reference number, and send the SMS to 4488. They will then receive a short message from DED relating to the status of the application.

Similarly, trade license holders can inquire about the amount of money to be paid for any license violation by typing DEDFIN followed by the reference number. For example, if the reference number is 51500, then the user must type DEDFIN 51500 and then send the SMS to 4488.

Dubai eGovernment has also added 5 new SMS "push" services from DED. The Department will send SMS to trade license holders regarding the expiry of their license 30 days before the date of expiry, and to holders of temporary advertisement license four days in advance. In the event of any important communication to be relayed to licensees, an SMS will be sent asking them to refer back to the Department.

Likewise, license applicants will also be sent an SMS requesting them to consult the Department for follow-up measures. On approval of the license, DED sends a short message to applicants informing them that they can collect the license upon paying the stipulated amount.

"The new measures will ensure that mobile phone users receive timely information and updates regarding all license-related issues, while allowing them to learn the details involving payment of penalty for any license violation," Lootah said.

"The mDubai service has become immensely popular among mobile phone users in the city, and the convenience, cost-efficiency and usefulness of the service have increasingly been prompting more and more members of the public to avail of the service," Lootah concluded.

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