Ofcom analyses future for localised digital content
Ofcom has published research and analysis into the future prospects of digital local content and interactive services as a component of public service broadcasting. E-Government service planners need to consider digital TV as a prime delivery mechanism in the future.
The report, Digital Local, assesses the opportunities open to local content providers in the run-up to full digital switchover by 2012. This includes, for the first time, detailed economic modelling to assess the viability and sustainability of varying types of local services.
Ofcom’s research suggests that local issues continue to matter to people, and that digital local content could deliver a range of benefits in future:
> more relevant local news;
> improved access to local services;
> stronger involvement in community affairs;
> enhanced democratic participation;
> greater capacity for individuals and local organisations to make and distribute their own content;
> support for local production and training; and
> advertisers’ access to local markets.
The report shows that in a digital, broadband environment, traditional linear television services are not the only, or necessarily best, way of delivering video and interactive content to audiences. New and emerging technologies have great potential for providers of local news, entertainment and information content. Broadband, with its powerful interactive and on-demand capabilities, will be particularly important, with several providers, including Homechoice and ITV, already exploring the possibilities.
At present most broadband services are viewed through computers or other web-enabled devices, but the availability across the UK of services delivered via internet protocol to television sets over the next few years offers new opportunities for the future.
The UK is currently in the early stages of a period of experimentation with digital local content services. A wide range of organisations including local and national media groups, community organisations, national broadcasters, local authorities and regional development agencies (RDAs) are exploring the potential for digital technologies to deliver enhanced content services to communities ranging from local neighbourhoods (a few thousand households) to relatively large metropolitan areas with a population of one million or more.
Ofcom welcomes the innovation and the diversity of approaches currently being explored by the market. It hopes and expects to see experimentation continue, with different services designed to meet the needs of different communities and new entrants adopting new approaches.
Ofcom will take forward its assessment of the prospects and potential role for local content and interactive services in its continuing work on the future of public service broadcasting.
A number of existing local television operators are currently transmitting under analogue Restricted Service Licences (RSL). Ofcom has decided that these licences should be extended until near digital switchover in their particular area.
Decisions affecting the release of spectrum afforded by digital switchover will be addressed by Ofcom in its Digital Dividend Review (DDR). The terms of reference for a major consultancy project within the DDR have also just been published.
In its review of public service television broadcasting published last year, Ofcom concluded that the full extent of the regional component of the commercial analogue broadcasting system would not survive the switch to digital. However, Ofcom identified local television as a potentially important element of the future public service broadcasting mix, serving audience needs that were not fully met by the current blend of national and regional broadcasting. As the prospect of digital local content services had hitherto not been adequately assessed, Ofcom undertook to carry out more work on these services as a follow-up to its PSB review.
If a new licensing regime is required for local digital television services, it would be Ofcom’s responsibility to develop and implement it, following an order from the Secretary of Sate for Culture, Media and Sport. It is therefore important that Ofcom understands the likely market for digital local services and the viability of alternative models in order to inform Government of the options available.
posted by Unknown @ 11:07 PM
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