Mobile Portal Survey
Salem Al Shair, eServices Director, Dubai eGovernment awarding Samson Albert, one of the winners of the Mobile Portal Survey.
'The Mobile Portal Online Survey allowed us to gain an understanding of people's readiness to use innovative channels in their daily transactions and the hurdles that prevent them from adopting these technologies," said Salem Al Shair, eServices Director, Dubai eGovernment. "The survey comprised of questions which focused on the demographic aspects of the respondents, the technology that supports their mobile devices and the types of services they deem beneficial."
The survey, which commenced on July 2, 2005, generated a total of 953 responses, out of which 74.1 per cent were from non-UAE nationals, with 87.7 per cent of the respondents being drawn from an age group of 20-40. The results of the survey indicate that 46.7 per cent of the respondents have access to Mobile Internet technologies, but only 30.3 per cent of them actually use the technology. The main barriers to using mobile technology were easy and frequent access to PCs and Laptops, high costs and lack of awareness. The survey also showed that 70.1 per cent of the respondents felt comfortable making payment via mobile.
Among the most desirable government services via mobile technology, the live traffic condition service, was found to be the most popular, with an impressive 45.1 per cent of the respondents requesting the service. Other services such as the prayer times, flight information, utility bill payment, health card renewal were also cited as desirable services, whereas the car plate reservation service registered the lowest request at 9.5 per cent from the respondents.
'The results show that there is enough interest for mobile services and that a large number of people have access to mobile Internet technologies. However, efforts should be made to meet the requirements of users through easy-to-use and short interactive services rather than merely imitating Internet-based services. With the launch of Mobile Portal, which would combine the right set of services with comprehensive awareness campaigns, the popularity of mobile services is set to witness a dramatic rise,' Al Shair said.
Dubai eGovernment will give away mobiles as gifts to winners of the Mobile Portal Online Survey, a move that was designed to ensure extensive participation in the survey. Among the winners are Samson Albert, Amna Mohammed Baqer, Muzaffar Hussain, Ali Al Shaibani and Fatima Helal Abdulla.
posted by Unknown @ 7:44 AM
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